Appendix D: Publicity Survey

BOSTON LIBRARY CONSORTIUM
ASK 24/7 REFERENCE PILOT PUBLICITY ASSESSMENT (April 2004)

How does your library publicizethe BLC's ASK 24/7 service? BostonCollege Boston University Brandeis University Northeastern University Tufts University UMass Amherst UMass Boston University of New Hampshire Total
A direct link from every library Web page - - - - Y Y Most Some 2
A link from every library Web page to aservice options page that includes a link to 24/7 service - Y Some - - Y Most - 2
Other library Web page publicity; i.e. a feature - On launch - Y On launch Y Y On launch 6
Button or link from the school's Web site Y - - - - - - On launch 1
Announcements in BI sessions Y Y Y Y Y Y Y Y 8
Demonstrations - - On launch Fac - Y - - 3
Print: bookmarks/flyers, posters/signs in library,posters/signs elsewhere on campus, campus newspapers or other campus media Y - Y Y Y Y - On launch 6
E-mail announcements. - - Y Y On launch Y - On launch 5
At events (receptions, etc.) - Y - Y - Y Y - 4
Communication with faculty - Y - Y Y Y Y Y 6